Routine Natural Formulas

Dirty Hipster Basic No. 4 Shampoo 350 ml

$28.00

NORMALIZING SHAMPOO

Let your ironic mullet flow, peppermint is known to thicken and grow. Vetiver & cocoa to smooth your sweet mun. Patchouli prevents flakes, so yeah, that is fun.

SCENT:
PATCHOULI
MINT
COCOA
VETIVER

FUNCTION:

BASIC. you want to nomalize normalizing? Your hair is already pretty rad, why mess with that? And also, who likes squeaky clean fluffy looking hair? No one. Your hair will look instantly cool. Lived in, but NOT dirty (because you're already a dirty hipster on the inside). With functional scents of patchouli to soothe, mint to invigorate, cocoa to soften and vetiver smooth, your hair will be left normal, but better. Ya dig? 
Formulated to be used as a pair with Dirty Hipster Normalizing Conditioner.

IMPACT:
Routine's flask bottles are the VERY FIRST of their kind. MADE IN CALGARY out of 100% repurposed, food grade plastic. Produced entirely within a 5km radius of the Routine HQ from: Bottle making, silk screening, filling, and shipping right here in Calgary, AB. Vegan. Formulated here. Designed by the Routeam.

COLOUR SAFE | BOTANICALS | VEGAN | REFILLABLE | NO SLS OR PARABENS
Locally made, food-grade, repurposed plastic bottle. 

Made with 100% natural and wholesome ingredients, this shampoo is sure to cleanse your locks while also delivering key nutrients. Natural, sustainable, and paraben free. 

Other key ingredients: 

  • Hydrolyzed Adansonia Digitata Seed Protein: Anti-aging protein from the Baobab Tree, providing superior damage recovery, intense protection from UV stress and heat.
  • Vegetable Based Keratin: Mimics the functional ratios of amino acids in human hair and more sustainable than animal-driven keratin. Increases hair strength, elasticity, and helps protect hair from environmental stressors. Reduces static and frizz and increases shine.
  • Hydrolyzed Quinoa: Improves style and body of hair, creating a scaffolding around hair to protect strands and create more vibrant concentrated color. Enhances shine for healthier looking hair. 


100% Made in Calgary, even the flask made of repurposed food-grade plastic!

TRIFECTA OF USE: Save a bottle and trip to the store by using these hipster suds as a body wash & bubble bath.

VEGAN. TESTED ON HUMAN FRIENDS, NEVER ANIMAL FRIENDS.

Ingredients: water, cocamidopropyl hydroxysultaine, sodium hydroxypropylsulfonate laurylglucoside crosspolymer, disodium lauryl sulfosuccinate, cocamidopropyl pg-dimonium chloride phosphate, hydrolyzed quinoa, hydrolyzed adansonia digitata seed extract, pogostemon cablin oil (patchouli), sodium benzoate, potassium sorbate, glycerin, vetiveria zizanoides root oil (vetiver), mentha piperita (peppermint) leaf extract, theobroma cacao (cocoa) seed extract, wheat amino acids, soy amino acids, arginine hcl, serine, threonine, rosa centifolia flower extract (rose), lavandula angustifolia (lavender) flower extract, cymbopogon citratus extract (lemon grass), rosmarinus officinalis (rosemary) leaf extract, urtica dioica (nettle) extract, melissa officinalis leaf extract (melissa), mentha piperita (peppermint) oil, yucca schidigera root extract, urtica dioica (nettle) leaf extract, equisetum arvense leaf extract (horsetail), sodium levulinate, benzyl alcohol*. *naturally occuring in essential oil.

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